Yuvraj Singh Takes Legal Action Against Real Estate Firms for Privacy Infringement and Delayed Possession

Former Indian cricketer Yuvraj Singh has issued legal notices to two real estate firms based in Delhi, alleging infringement of his privacy rights and delays in the delivery of a residential unit. The notices, facilitated by Delhi-based Rizwan Law Associates, highlight multiple grievances including the poor quality of the apartment delivered and the unauthorized use of Singh’s image for promotional activities.

The first notice targets M/s Brilliant Etoile Private Limited and M/s Uppal Housing Private Limited for not providing possession of an apartment on time. The notice emphasizes that the apartment promised as ‘premium quality’ was of substantially lower standard than agreed. This has led to Singh seeking adequate damages for the delay and the diminished quality of the apartment, booked back in 2020 in Hauz Khas, New Delhi.

The second legal notice is directed solely at Brilliant Etoile Private Limited. It accuses the firm of violating Singh’s personality rights and misusing his brand value post the expiration of a Memorandum of Understanding (MoU) signed on November 24, 2020. Despite the MoU expiring on November 23, 2023, the firm allegedly continued using Singh’s images for commercial gains on billboards, social media posts, and other promotional materials without his consent.

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Singh has expressed significant distress over the misuse of his personal brand and the unauthorized commercial use of his likeness, which he claims infringes on his copyright, personality rights, and right to publicity as protected under intellectual property rights law.

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