Notice Issued in PIL Against Advertisement Promoting Alcoholic Beverages in Delhi

On Monday. The Delhi High Court issued notices in a PIL that sought action against a beverage company for putting hoardings for promoting an alcoholic drink across Delhi.

A Division Bench comprising Hon’ble Justice DN Patel and Hon’ble Justice Jasmeet Singh issued notice to the respondents’ Pegasi Spirits Pvt. Ltd. and New Delhi Municipal Corporation(NDMC).

The petitioner in the instant case is Advocate Dhruv Chawla, who sought enforcement of the Advertising Industry’s Code of Ethics according to which Advertisement promoting drugs, alcohol, cigarette or tobacco items were negative advertisements.

A reference was also made to directive principles mentioned under Article 47 of the Constitution that states that UTs/States should prohibit alcoholic drinks and drugs advertisements. It is further averred that NDMC made a mistake in granting permission for putting up the hoardings in the city, and the same amounts to dereliction of duty as per NDMC Bye-Laws.

It should be noted that before filing the instant PIL, the petitioner had complained to the Advertising Standard Council of India. Because of it, the respondent company modified its hoardings.

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According to the petitioner, the hoardings promote the same brand (same as the alcoholic beverage), and this way, the company was trying to circumvent the law.

Through this PIL, the petitioner was trying to set right the gross violations of laws in the Delhi region by authorities. Unfortunately, due to such advertisements, the public was consuming promotional material that lawmakers have specifically banned.

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