Govt Brings New Rules For Social Media Influencers- Will have to pay upto ₹50 Lakh Fine for Non Compliance

The Department of Consumer Affairs has issued new guidelines titled ‘Endorsement Know Hows – for celebrities, influencers, and virtual media influencers (Avatar or computer generated character) on social media platforms’. The regulations are part of ongoing efforts to curb misleading advertisements and protect consumers’ interests in the midst of an expanding social influencer market, which

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