Consumer Forum Directs Emami’s Fair & Handsome to Discontinue Misleading Ads, Pay ₹15 Lakh in Damages

In a landmark ruling, the District Consumer Disputes Redressal Commission (Central District), Delhi, has directed Emami Limited, the manufacturer of “Fair and Handsome” cream, to discontinue misleading advertisements and to pay ₹15.6 lakh in punitive damages and costs for unfair trade practices. The case (Complaint No. 53127/2013) was decided by a bench comprising Shri Inder

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