No Relief to PhonePe against the alleged Trademark Violation by BharatPe

Recently, the High Court of Delhi rejected PhonePe’s petition seeking an injunction order against BharatPe for using the term ‘Pe’ in its name. Before the Court, PhonePe claimed that the ‘Pe’ its trademark has acquired ‘distinctiveness’ and the customers will associate Pe’ with the company, and it was a case fit for trial. However, the

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